Rotogravure Printing
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Overview
Rotogravure printing is a high-speed, high-quality printing process used for producing large volumes of packaging, magazines, catalogs, and wallpapers. It uses a rotating cylindrical printing plate, where the image is engraved onto the surface of a metal cylinder. Ink fills the engraved cells, and excess ink is wiped off the surface, leaving ink only in the recessed areas. The substrate (usually paper, plastic, or foil) then comes into contact with the cylinder, transferring the inked image.
This technique is known for producing rich, consistent colors and fine image details, making it ideal for long-run printing with photographic-quality results.
Frequently Asked Questions
Rotogravure is ideal for printing on a wide range of flexible materials such as paper, plastic films (like PET, BOPP, PVC), aluminum foil, and laminates, making it perfect for packaging, labels, and decorative materials.
Rotogravure offers high-speed production, excellent print quality, and consistent image reproduction, especially for long-run jobs. It's particularly favored for its ability to produce fine details and rich, vibrant colors.
No, rotogravure is not ideal for short-run printing due to the high initial cost of engraving cylinders. It becomes cost-effective when printing large volumes, as the durability of the cylinders supports millions of impressions.
